Classic Swedish Style
Classic Swedish Style
As digital art director at VOLTAGE, I had the opportunity to work with the Fjällräven eCommerce team. At the time, Fjällräven had no U.S. presence and wanted to launch an e-commerce site to coincide with the opening of their U.S. flagship store in Boulder, CO.
During that time, I worked with Fjällräven on redesigning their e-commerce website, e-mail marketing campaigns, iPad app, and various microsite’s.
Fjällräven has since redesigned their site after I left the project to work with other clients. This project shows various stages of design for their e-commerce site while I was involved.
Role
Design direction, User interface design, Brand management, Digital strategy, Marketing campaign strategy
Agency
VOLTAGE Advertising & Design
Chris Gilmore —
Fun Zone —