As the creative lead for the Reebok team, in charge of brand management, UX, and digital creative for Reebok e-commerce and the ReebokONE site. During my time as Art Director at VOLTAGE, I was involved with a number of key initiatives for Reebok. The largest focus was the eCommerce site but I worked on other innovative projects like the ReebokOne fitness instructor app and the Face of ReebokOne competition.
ReebokONE is the home for fitness professionals, gyms, and personal trainers. I was in charge of concepting, art directing, and pitching work & ideas to the ReebokONE team. This project was fun to try and push ReebokONE as a brand.
Below are a few key moments of my time on ReebokOne.
Design direction, User interface design, Brand management, Digital strategy, Client presentations
VOLTAGE Advertising & Design
The Face of ReebokOne
ReebokONE wanted to reach out to their network of trainers and fitness professionals to see who has what it takes to be the face of ReebokONE. They needed everything. Digital, branding, print material, you name it, we probably did it.
My job as design lead was to come up with strategy & creative. We created a website, contest branding, video content, social media campaigns, print collateral, and digital marketing pieces.